The Local SEO Checklist for Service Businesses
Local SEO is how you show up on Google when people nearby search for what you do, without paying for each click. Use this checklist to cover the basics.
By Eva Lockwood, Lockwood Marketing
Google Business Profile
- Profile claimed and verified
- Correct primary and secondary categories
- Accurate hours, phone number, and service areas
- Services listed with descriptions
- At least 10 real photos, with new ones added regularly
- Every review gets a reply
Your website
- A separate page for each main service
- Your city or service area mentioned naturally on key pages
- Name, address, and phone number in the footer, matching your Google profile
- Fast loading and easy to use on phones
- Clear page titles and descriptions for each page
- Tap-to-call phone number and a simple contact form
Reviews
- A simple process to ask every happy customer
- A direct link to your Google review form
- A goal for new reviews each month
Citations and links
- Listed on major directories with consistent information
- Listed on industry and local sites (trade associations, chamber of commerce)
- Links from local partners, suppliers, or sponsorships where it makes sense
Tracking
- Google Analytics installed
- Google Search Console set up
- Calls and form submissions tracked as leads